Rumble Stainless

Package Redesign

Rumble, a subsidiary of MagnaFlow Group, specializes in cost-effective replacement chambered mufflers. To enhance the brand’s standing, Rumble introduced a chambered muffler crafted from high-quality stainless steel for superior durability, distinguishing it from the aluminized steel models. This innovation called for a package design that skillfully underscores its premium attributes with a contemporary aesthetic and distinct imagery.

CREATIVE DIRECTION
Nick Paolone

ART DIRECTION/DESIGN/RENDERING
Arturo Torres

3D MODELING
James Sassone

The Concept

Based on provided requirements, our team crafted an initial digital concept for the package. This concept outlined a comprehensive list of specifications, forming the project’s roadmap. This ensured a precise evolution from concept to reality, meeting all criteria effectively.

The Graphics

Each box seamlessly combines modern graphics, clear messaging, and vital identifiers. An information panel accompanies these elements, while thermal printed labels distinctly detail SKUs with comprehensive product information. This thoughtful approach enhances packaging clarity and organization for an elevated experience.

The Package

The package design seamlessly transitioned to accommodate two box sizes, employing a striking red and black two-color process for printing. Presently, this product is available for purchase at select O’Reilly Auto Parts and AutoZone stores in the United States, along with authorized online retailers, ensuring wider accessibility for automotive enthusiasts.