The xMod Modular Universal Performance Muffler by MagnaFlow required a premium packaging design to reflect its innovative and versatile features, including three configurable sound levels. Under creative direction from Cory Cesario, I worked alongside a talented team to design packaging that prioritized showcasing product benefits with clarity and precision, avoiding excessive marketing fluff.
xMod Muffler
Package Design
CREATIVE DIRECTION
Cory Cesario
ART DIRECTION
Cory Cesario/Arturo Torres
DESIGN/RENDERING
Arturo Torres
3D MODELING
James Sassone
The Concept
The packaging concept began with a digital mockup outlining key requirements for functionality and messaging. This initial framework set the stage for a design focused on modern aesthetics and practical application. The goal was to ensure the packaging communicated the product’s advanced technology while delivering all essential details in a clean and organized manner.
The Graphics
The design featured modern, high-tech visuals and detailed product renderings that emphasized xMod’s versatility and innovation. A prominent information panel integrated part numbers, versions, and revisions, ensuring clarity and usability for both customers and distributors. Each SKU was differentiated by thermal-printed labels containing specific details like product descriptions, barcodes, and dimensions, ensuring easy identification across two box sizes. This thoughtful combination of design elements elevated both the visual and functional aspects of the packaging.
The Package
The final package design seamlessly blended sleek graphics, precise messaging, and methodical organization. The inclusion of distinct SKUs and detailed labeling made the packaging adaptable and efficient for distribution. The result was a package that conveyed sophistication and innovation, aligning perfectly with the advanced technology of the xMod muffler while meeting all practical requirements for retail and logistics.