The project began with creative direction from Jerry Zaiden, who outlined the vision for Dominator Suspension by Camburg—a budget-friendly alternative to Camburg’s high-end suspension line. The goal was to design a package that felt impactful yet economical, emphasizing the product’s quality without overwhelming visuals.
Dominator Suspension
Package Design
CREATIVE DIRECTION
Jerry Zaiden
ART DIRECTION/DESIGN
Arturo Torres
The Concept
With this direction in mind, I started brainstorming concepts that would differentiate the Dominator line from Camburg’s premium products while remaining within the Camburg family. I focused on creating a bold, recognizable look that would stand out, utilizing minimal elements to keep costs down while maintaining a connection to Camburg’s reputation for quality.
The Graphics
In the design phase, I incorporated the Camburg “Warbird” icon and a tasteful topographic map pattern to convey a sense of exploration and ruggedness. These elements reinforced Dominator’s association with Camburg’s legacy of quality and performance. Using a one-color design, I created a clean, structured layout that paired bold typography with these graphics, ensuring the design remained cost-effective while standing out on the shelf.
The Package
The final design achieved the balance of impact and economy. The one-color box is cost-effective and visually striking, with the “Warbird” icon and topographic map emphasizing Camburg’s heritage and the Dominator line’s adventurous spirit. The result is a package that confidently communicates value and performance.