As Camburg continued to evolve within the off road performance space, I developed a comprehensive brand guidelines system to formalize and modernize its visual identity. Although the logo was already established, I defined and structured its components to ensure consistent application across print, digital, and environmental touchpoints. I built a clear framework around logo usage, color palette, and typography that balanced Camburg’s off road racing heritage with a more refined, contemporary design direction. The resulting system provides a scalable foundation that protects the brand’s legacy while supporting its continued growth across platforms.
Camburg Engineering
Brand Guidelines
CREATIVE DIRECTION
Arturo Torres
ART DIRECTION
Arturo Torres
DESIGN
Arturo Torres