MagnaFlow Exhaust

Brand Guidelines

I created the brand guidelines for MagnaFlow, building a structured system that defines how the logo, color palette, typography, iconography, and photography are used across all brand touchpoints. While I didn’t design the logo itself, I formalized its usage rules by clarifying scale, spacing, and color applications to ensure consistency in both print and digital formats. The final guide reflects the brand’s technical precision and performance-driven mindset, and now serves as the foundation for all visual communication.

CREATIVE DIRECTION
Arturo Torres

ART DIRECTION
Arturo Torres

DESIGN
Arturo Torres